Scott Rowan · Founder
iGaming has been part of my life since I was young — it was the family business. I moved into online operations in 2011, working across trading, sportsbook, casino, product, acquisition strategy, VIP, promotions, CRM and much more.
The science came later. In 2019 I started a deep study of cognitive science — how people make decisions, what shapes those decisions, and how that plays out across every part of our lives. It started as a personal interest. Then it crossed into my work — and the results are what started ISA.
Today's AI can optimise any data point and any player pattern — but it can't tell you how those strategies are actually experienced by your players. That's the human layer. That's what we do.
Everyone now has access to powerful technology. The only real advantage left is making sure that technology is delivering the experience your customers actually want.
See how this understanding can
enhance your business.
Book a 15-minute discovery call and at the very least you'll leave with a free strategy session for any area of your iGaming business. Your choice.
Book a 15-Minute Call